Insights and feedback from target groups have never been easier.

We offer representative participants for qualitative interviews and test sessions based on desired profile criteria.

Established 2017 by Amanda Lilja

Over 1,000 completed tests

Over 10,000 test participants booked

What we do

FeedbackFrog has a vision to set a new standard for qualified and high-quality feedback from digital customer and user surveys globally.

Our services streamline and simplify qualitative surveys and provide customers with significant opportunities for scalability and expansion. As a customer, you are offered access to our digital platform for efficient administration and data collection with high reliability. As a result, you receive data with high precision and reliable insights into relevant market segments and target audiences.

Meet the team

Amanda Lilja
Founder & Chief Executive Officer

Tim Edmonds
Chief Operating Officer

Yana Litvinova
Product Owner

Sofia Lindfors
Customer Success Manager

Malin Engvall
Account Manager

Ulrika Karlsson
Head of Marketing

Mathias Pedersen
Chief Technology Officer

Tina Nasr
Sales Manager

Our history

FeedbackFrog was founded in 2017 and from the beginning focused on recruitment and management of test participants for user tests. Amanda Lilja, the founder of FeedbackFrog, had worked for several years in product development and user/UX research at a large international company in the white goods industry. In her role, she had identified a clear need for qualitative customer and user surveys, and the ability to recruit and manage participants for interviews and tests.

These insights, along with significant knowledge of the industry, market, and customer needs, became the foundation for FeedbackFrog. Amanda also received strong support from her then-employer, who also became the first customer. Since its inception, FeedbackFrog has evolved into a full-service provider, with a digital solution and platform that was previously missing in the market. And one thing is certain – we will continue to evolve at least at the same pace going forward.

Insights and feedback from target groups have never been easier.

What we do