Insights and feedback from target groups have never been easier.

We offer representative participants for qualitative interviews and test sessions based on desired profile criteria.

Established 2017 in Stockholm

Over 1,000 completed tests

Over 10,000 test participants

What we do

Insights and Feedback Made Effortless
At FeedbackFrog, we make it easier than ever to gather valuable insights and feedback from your target audience.

We provide powerful tools for both moderated and unmoderated tests, along with access to carefully selected participants for qualitative interviews and test sessions, tailored to your specific profile criteria.

Our intuitive platform simplifies administration and data collection, offering a streamlined, efficient process that saves you time and resources while ensuring exceptional quality.

Whether you’re looking to scale your research, refine your strategy, or improve and develop your product, FeedbackFrog delivers precise, actionable insights to help you make smarter, data-driven decisions with confidence.

Partner with us for a seamless, one-stop solution to qualitative user testing and feedback.

Meet the team

Joakim Bäckgren
CEO

Daniel Edvinsson
Head of Customer Success

Sofia Lindfors
Customer Success Manager

Malin Engvall
Customer Success Manager

Tina Nasr
Head of Sales

Ragin Bhagat
Chief Technology Officer

Vimal Chauhan
Fullstack Lead Developer

Payush Mishra
Fullstack Developer

Pranjal Bhimani
Frontend Developer

Aman Verma
Fullstack Developer

Kunjal Mataliya
Lead Quality Assurance

Madhav Anadkat
Senior Lead Innovation & Research

Arunesh Mishra
SOC Lead & Cyber Security expert

Our history

Founded in 2017, FeedbackFrog began with a focus on recruiting and managing test participants for user testing. Amanda Lilja, the founder of FeedbackFrog, brought years of experience in product development and UX/user research from her time at a leading international company in the white goods industry.

In her role, Amanda identified a clear gap in the market: the need for high-quality, qualitative user tests, paired with efficient tools for recruiting and managing participants for interviews and tests.

This insight, combined with her deep industry knowledge and understanding of market and customer needs, became the foundation for FeedbackFrog. With the strong backing of her employer at the time—who also became the company’s first client—FeedbackFrog quickly gained momentum.

Since then, FeedbackFrog has transformed into a full-service provider, offering a robust digital platform that filled a critical gap in the market.

one thing is certain.. our journey of growth and innovation has only just begun.

Insights and feedback from target groups have never been easier.

What we do