Dive into the differences of moderated & unmoderated testing and determine when they are best applied.
In the dynamic landscape of research, understanding the nuances between unmoderated and moderated research is pivotal for businesses aiming to optimize their user experience of the products and services.
We understand that the choice between unmoderated and moderated tests are based on your specific research objectives, timelines, and resources at hand. Both approaches offer unique advantages, and our platform is equipped to support your testing needs effectively. Whether you seek rapid insights or in-depth understanding, our qualitative products help you to make data-driven decisions that elevate your user experience.
The distinction between unmoderated and moderated tests lies in modality.
Unmoderated tests
In unmoderated tests, participants receive written instructions – a task – directly on the screen to perform. Both the screen and the participant are recorded, allowing a designer to later review how the participant carried out the test and draw conclusions based on that.
The test and hypothesis vary in complexity but in many cases, unmoderated test sessions can be a bridge between qualitative and quantitative data.
Opportunities with Unmoderated testing
✔️Gather feedback efficiently, unhindered by real-time moderation.
✔️Enable participants to engage with your product or service independently, providing candid insights without direct intervention.
✔️Offer scalability, enabling you to reach a larger audience swiftly.
✔️Ideal for assessing first impressions, identifying usability issues, and obtaining rapid feedback on specific features.
Moderated tests
Moderated tests are led by a person, often a UX designer or researcher, who presents a scenario to the participant. They are given a task to solve, often within a digital interface. The designer then sits with the individual, guiding them and asking follow-up questions.
Introduce a moderator or who guides participants through the testing process. Introduce a facilitator or moderator to guide participants through the testing process. This hands-on approach allows for:
It’s particularly effective for:
