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Deliver high-quality products that meet both desires and needs.

Include your intended target audience in the product development process and reduce the risk of creating a product that your segment does not need, want, or like to use.

Why do you need customer insights?

Valuable data

Valuable data

Base your decisions and analyses on qualitative data for an accurate and successful end product.

Optimize your product

Optimize your product

Optimize the functionality and usability of the product with the help of valuable insights.

Meet the user

Meet the user

Work together with the target group and involve them in the design and testing process to understand how the product is perceived by the users.

Tackle challenges

Tackle challenges

Identify any problems with the product or features that are not functioning as they should early in the process.

What other companies in the consumer industry say about us

Why our customers choose us

Simple planning

Simple planning

In our customer portal, you can manage and monitor your project in one place for an efficient workflow.

Expertise in segmentation

Expertise in segmentation

We have many years of experience and training in segmentation and recruitment of specific target groups.

Safe collaboration

Safe collaboration

You have secure support in our Customer Success team with broad knowledge and experience of various projects and respondents.

GDPR-compliant

GDPR-compliant

We have data storage within the EU, which ensures a secure handling of personal data.

Examples of profiles you can reach - but are not limited to

  • Homeowner
    Homeowner
    • High-income earner
    • Owns a house or a townhouse
    • Dishwasher
  • Runner
    Runner
    • 25-45 years old
    • Long distance running
    • Laptop
  • iPhone users
    iPhone users
    • iPhone
    • Have downloaded mobile apps
    • Shopping online
  • Dog owner
    Dog owner
    • 45-65 years old
    • Smartphone