Earlier this week some of us at FeedbackFrog attended a breakfast seminar hosted by Mynewsdesk on the topic of AI. Working in the tech sphere, which is dynamic and constantly evolving, it is crucial to stay up to date and not become obsolete and/or irrelevant.

The guest speaker was behavioral expert, psychologist and CEO of Nordic Behaviour Group: Niklas Laninge. He was interviewed by AI expert and board member at Mynewsdesk: Keke Fredrik Rahnasto. The topic of the seminar was: 

You ♥️ AI = True? How to befriend AI and supercharge your work with confidence.

So, what was discussed?
The 90-minute seminar consisted of a fascinating summary of AI as a whole, but also specifically focused in on 4 key areas facing how we handle AI moving forward:

  1. How human behavior interpret and adapt to automated assistance
  2. Whether or not the AI revolution is comparable to the Internet revolution
  3. Ethics around AI
  4. Various thresholds that may be connected to start using AI

The focus of these discussion points was towards organizations and its employees, and the practical implications of AI tools being used frequently. How high is the threshold for people to start using AI in their everyday work? Well, it is still possible to find various new angles for AI. How can AI be used to increase effectiveness within UX Research and user experiences and how can this enable a smooth working flow?

What do we take away from this?
Any opportunity to get together with like-minded people to discuss ideas for the future is always something to be done on its own merit, but we can also take away some useful points to impact the present in the process! 

For us, we found the following 2 points to be most applicable in the here-and-now:

  1. It is critical to provide concrete examples of how your specific AI tool will provide tangible value, and ensure you can explain this value in an easy way for everyone to understand. If you need a manual to operate the thing, it probably isn’t that intelligent!
  2. The connection between human behavior and technology is the bed-rock of the reason or function behind the idea. Just as our grandparents don’t “do” smartphones or trust “the cloud”, some people will be more AI averse and some will be more skeptical to the quality of the output. It is important to remember humanity, and not become too artificial! 

What are your thoughts on AI? We always want to learn more and get inspiration. Contact us here